LEVI STRAUSS IPO

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Dear readers, Levi Strauss will launch its IPO on NYSE this week. Yes, you read it correctly: the company behind the Levi Jeans that many of us would have coveted back in our teenage days! I was rather surprised at Levi’s IPO since Levi has been such a brand old name and to think that it is making a comeback on NYSE after so many years (as quick background, Levi was taken private in 1985 after a previous listing in 1971).

Notwithstanding that Levi is still a player to be reckoned with in the jeans markets, the fact is that the retail fashion is dynamic, consumer tastes are always evolving and the industry is rather competitive. Hence I will only invest in Levi IPO only after I am convinced of Levi’s business on a long-term basis. Join the emailing list to receive regular Financial and Singapore stocks newsletters too! Like" me on Singapore Stocks Investing Facebook page to receive all posts on your Facebook as well as read more articles. Follow me on Twitter too.

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